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analysis 3.5.1 analysis of stationery industry brand development 3.5. 2 Chinese stationery brand stationery industry breakthrough branding strategy 3.5.3 3.5.4 upgrade measures stationery industry brand strategy model case study development challenges facing the Chinese stationery industry in 2013 3.6 analysis 3.6.1 of the main problems existing in the stationery industry 3.6.2 ten Mistakes to new challenges and difficult domestic stationery market development 3.6.3 of negative factors facing the stationery industry trade management 3.6.5 3.6.4 stationery stationery business in 2013 development Strategy 3.7 China 3.7.1 analysis of stationery industry tradition Stationery Industry 3.7.2 China should end the transfer market development strategy 3.7.3 stationery business enterprises operating strategy of stationery stationery marketing strategy 3.7.4 3.7.5 development Strategies domestic stationery business Chapter IV 2007-2013 China Stationery Manufacturing industry primary data monitoring and analysis 4.1 scale of China 2007-2013 stationery